Aerial Night View of Global Shipping Routes

Zhu Xinyu
US B2B Sales and Channel Development

20+ years of overseas sales and market development · 15 years on the front lines abroad · 8 years based overseas · nearly 8 years in the North American market

Bring Chinese factory products into overseas channels and get them on shelves. Walmart and Target private label supplier onboarding; responsible for regional annual sales of ¥1.2 billion. Willing to relocate to the US.

About Me

Bring Chinese factory products into overseas channels and list them for sale.

Zhu Xinyu

US B2B Sales & Channel Development · Overseas Sales Director

Over 20 years of overseas sales and market development, the core mission has been bringing products from Chinese factories onto global retail shelves. The first 15 years were spent building a foundation at Huawei and its affiliated companies. Since 2019, I have taken on roles aligned with specific phased goals: each role delivering clear outcomes—establishing a channel from 0 to 1, securing access for key enterprise clients, and implementing pricing and inventory systems. North American operations began in 2016 and have spanned nearly 8 years, with hands-on field work in retail, engineering, and distributor channels since 2023.

Led regional GTM and channel operations as Regional Director for 10 years, with successful execution in North America, Middle East, Europe, and Latin America. Hands-on operator who can also build systems. Holds a 10-year US visa, no family relocation constraints, available for long-term assignment. Capable of managing local sales teams while personally driving client acquisition and frequent business travel.

Education

Beijing Foreign Studies University

Business EnglishBachelor's degree

Language proficiency

English (CET-6, Business) | Spanish (Latin America Business)

Overseas experience

North America (nearly 8 years cumulative), Western Europe (4 years) | Latin America, Middle East, North Africa

Benchmark Customer

Walmart · Target Private Label Access

(Annual supply per customer: ¥900–1,300 thousand, with continued repurchases.

Visa Status

US B1/B2 Multiple Entry

Valid for 10 years; travel to the U.S. anytime

Build Your Own AI Tool

CodeBuddy · Codex · Vibe Coding · Build Business Tools and WeChat Mini Programs Independently

Common Tools:Salesforce, HubSpot, LinkedIn Sales Navigator, Apollo, Google Ads, Walmart/Target Supplier Portals, CodeBuddy, Codex, n8n, Make, GitHub Actions, Supabase, Cloudflare Pages

0year

Overseas sales experience

0year

Cumulative North America

0.0billion

Annual Sales (RMB)

0+

Active overseas customers

Professional Skills

20 years of overseas sales and market expansion. Core competencies include B2B channel management, key account onboarding, certification compliance, and cross-border delivery execution—all hands-on capabilities we lead directly.

GTM and Channel Operations95%
Enterprise Onboarding92%
Channel System Design90%
Compliance Certification88%
Supply Chain Implementation85%
Build Your Own AI Tools80%
GTM and Channel ManagementEnterprise OnboardingChannel System DesignCompliance CertificationSupply Chain ImplementationBuild Your Own AI Tools

Services

US B2B Channel Strategy & GTM

US B2B Channel Strategy and GTM

Design go-to-market strategies, analyze channel structures, build dealer networks, and execute localized operations for the U.S. and North American markets to help manufacturers establish a B2B channel system from 0 to 1.

Enterprise and Retail Access

Enterprise and Retail Access

Supplier onboarding and key account sales services for major North American retail channels like Walmart and Target, covering qualification audits, certification documentation, packaging solutions, pricing strategies, and customer relationship management.

Compliance Certification and Tariff Planning

Compliance Certification and Tariff Planning

Product certification and market access, export compliance reviews, cross-border contract risk management, and tariff and supply chain cost planning for North American and European markets—helping your business expand globally with confidence and compliance.

Cases

Frequently Asked Questions

What is your core advantage?

Our core strengths lie in three areas: 1) Deep expertise in B2B channels across North America and Western Europe, with successful supplier onboarding for major retailers like Walmart and Target, and established long-term relationships with key Western European partners. 2) Proven multi-category cross-border sales experience spanning communication equipment, solar energy storage, bathroom fixtures, and home appliances—successfully scaling from single-category to a diversified portfolio. 3) End-to-end execution capability covering market analysis, channel development, regulatory compliance, warehousing, logistics, and supply chain implementation.

Which markets and categories can you cover?

Our market presence spans North America, Western Europe, the Middle East, Latin America, and Africa, with a strategic focus on the U.S., Canada, Mexico, and Western Europe. Our product portfolio includes communication equipment, solar energy storage, video conferencing terminals, bathroom fixtures, home appliances, and general manufacturing goods. We also provide supply chain support services such as overseas warehouse site selection, cross-border logistics planning, and dual China-U.S. warehouse management.

What are the collaboration models?

Flexible collaboration models: OEM/ODM manufacturing, joint project development, hotel rebranding and group procurement, distributor channel expansion and agency agreements, key account sales and retail market access, plus compliance certification and contract risk management consulting. We tailor partnerships—from single-project consulting to long-term regional operations—based on your target markets and product categories.

Contact Now

Please fill out the information below, and I will contact you as soon as possible to discuss potential collaboration opportunities.

Contact Us

Phone/WeChat

15811177986

Contact us anytime

Email

156299053@qq.com

Reply within 24 hours

WeChat

Same phone number: 15811177986

When adding, please include your name and company.

You can also browse myService CapabilitiesandSuccess Stories, learn more.

Job Intent

US Sales & Channel Development Director · Overseas Sales Director · Head of International Markets
Based in the U.S. or Long-term Resident · Available to Start Within One Month

Zhu Xinyu

US B2B Sales & Channel Development · Overseas Sales Director

Contact Us

  • 15811177986
  • 156299053@qq.com
  • WeChat: 15811177986 (same as phone number)

Working hours

  • Monday to Friday: 9:00 - 18:00
  • Saturday: 10:00 - 16:00
  • Closed on Sundays and public holidays

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